As a concept like no other for the brand, Tiffany & Co.’s new ‘Style Boutique’ is designed to encourage creative interaction and play.
From high-street to high-end, Portview specialises in creating beautiful retail environments that promise to delight and beguile retailers and shoppers alike.
The Covent Garden store embodies Tiffany’s trailblazing attitude towards modern jewellery styling: embracing individuality and the art of self-expression. Offering a fresh perspective to the luxury environment, the dynamic space is a place of creativity, not formality.
The open space boasts a bright interior where bold, typographical wall visuals are paired with splashes of the brand’s signature ‘Tiffany Blue’, which is accented throughout the space with carefully selected paint finishes and textiles.
The boutique features an installation of Tiffany Blue® boxes, a #MakeItTiffany personalisation bar, and a floor-to-ceiling screen, group seating and wall graphics showcasing a prominent ‘T’ motif.
Other design features include a world-first Tiffany fragrance vending machine, and wooden crates displaying playful, ‘Everyday Objects’ accessories.
The open ‘Everyday Objects’ crate displays are juxtaposed with the traditional jewellery glass counters to help strike a perfect balance of contemporary design touches with more traditional components.
The overall look reflects Tiffany & Co’s dynamic and whimsical approach to high-end retail, without the formality that’s typically attached to upmarket brands. The space encourages shoppers to think outside the little blue box and engage in various forms of self-expression, personification and product innovation.
