The Whisky Shop

The creation of a flagship whisky emporium where specialist brands complement a new concept design and display technology

The Whisky Shop’s flagship store in the heart of London’s Piccadilly was delivered in two phases. The first included the strip out of the existing store including floors, walls, back of house areas, electrics and hvac – which took one week. The Portview team then fitted out the second phase in just six weeks.

The team was responsible for implementing the design, which was based on a new concept that aims to educate and inform the consumer of the skill and craftsmanship involved in creating whisky. 

The whisky portfolio here is global and exclusive while the design is contemporary featuring timber, copper and glass. New display technology also features allowing customers to use tablets to browse the selection of whiskies available.

A vast range of bespoke display units were also fitted, in order to house some of the world’s most prestigious whiskies in the right conditions.

The centrepiece of the library area features a pair of neon angel’s wings hanging from the ceiling, which goes back to the whisky terminology of the ‘angel’s share’.

For more information on the Whisky Shop, visit:

  • Client: The Whisky Shop
  • Location: Mayfair London
  • Size: 100 sq m
  • Timescale: 7 weeks
  • Designer: gpstudio
  • Budget: £380K

“We wanted to offer something completely new to our customers with our new flagship store. Working with the team of professionals we have truly delivered this and created a unique whisky retail experience.”

Andrew Torrance, Managing Director of The Whisky Shop

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