Portview Fit-Out has completed work on a new flagship store for global accessory and lifestyle brand, kate spade new york, in Paris. The opening marks the brand’s celebrated arrival to France, following the successful launch of its Regent Street store in London last year.
Located at 418 Rue Saint-Honoré and measuring 185 square metres over two floors, the design scheme created by kate spade new york and Househam Henderson radiates opulence, with contrasting white and grey terrazzo tiles, polished brass inlays and railings, and high gloss counter tops. The sophisticated white colour palette cleverly draws the eye towards the colourful assortment of product categories including handbags, ready-to-wear and fashion accessories; whilst boasting an air of Parisian finesse.
The design of the flagship embraces mid-century modern influences while maintaining the authentic aesthetic of the neighborhood. The store’s two-level façade was inspired by a traditional Parisian storefront, incorporating painted wood and dark stone accents. Furniture from the kate spade new york home collection is blended into the overall store design, allowing customers to immerse themselves in the world of kate spade new york.
Simon Campbell, Managing Director of Portview Fit-Out said:
“Working in partnership with kate spade new york and Househam Henderson is a delight, largely thanks to our shared passion for creating exceptional spaces, experiences and solutions for people to enjoy.
“Our goal is to make our clients’ vision our mission and that’s exactly what we’ve done here. The integrity of the kate spade new york brand is present throughout, with subtle splashes of colour and signature Sputnik lighting, and is integrated with Parisian elements to give the store individuality and cultural context.
“This is the second retail project we’ve fitted for kate spade new york, with the completion of the Regent Street store in London last year and the Paris flagship location this summer. It was a real team effort from our outstanding employees and we take great pride in having completed another standout project in one of the world’s fashion capitals.”
Joinery and cabinet work were designed in the U.S. and fitted by Portview. The unique lighting scheme sourced “Sputnik” fittings from the U.S. which were rewired for local currents, giving the store a distinctive American ambience.
The brand already has specialty stores in London on Regent Street, Covent Garden, Sloane Square and Westfield, as well as Oslo, Norway.
“We are delighted to have worked with both kate spade new york and Portview on another fantastic project.
“This store was a unique site in a landmark location, and the team overcame a number of challenges in the delivery of this stunning project.
“The design of the two-storey boutique is distinctive and individual, with features ranging from neon signage and iconic patterned wallpapers, through to crown mouldings and crafted pilasters. The overall look combines kate spade new york’s trademark playful aesthetic with classic Haussmann-esque mouldings and detailing that are typical of Parisian architecture.”
Abigail Blumsohn, Interior Architect at Hyphen.