Portview delivers designer’s first for UK

31 July 2015

Northern Ireland business Portview Fit-Out has handed over US menswear designer John Varvatos first European store following a stunning £1m interior fit-out in central London’s newest designer shopping address.

This fashionable project is another first for Portview Fit-Out, which carried out luxurious fit-outs for US designer brand Oscar de la Renta in both New York and London.

The flagship 10,000 sq ft John Varvatos store is the latest big name brand to arrive at Conduit Street, which is fast becoming a luxury London hotspot to rival its Bond Street neighbour.

The John Varvatos store, which is using former Beatle, Ringo Starr, as the face of the brand, is the second designer retail outlet the local company has re-fitted at Conduit Street. Portview Fit-Out and London-based project management company, Leckenby Associates, teamed up to create the interiors for John Varvatos and Diesel Black Gold, which opened its second worldwide boutique outlet at the same location earlier this year.

The newest John Varvatos store is the brand’s biggest to date and houses all of the label’s lines over three floors including the sportswear range, Star USA, and his ongoing footwear collaboration with Converse, along with fragrances, eyewear, jewellery and watches.

The ground floor level offers the John Varvatos Collection, while the second floor is devoted to the brand’s tailoring offers and a made-to-measure service.

John McMahon, Portview Contracts Manager, said the team were on site for 16 weeks completing on time for the July handover.

“We worked alongside Leckenby Associates who project managed the John Varvatos store where luxury is key. The designer with his name on the brand, John Varvatos, personally sourced many of the furnishings and fittings from his travels worldwide using former industrial items such as lead fire doors which he had transformed into tables for the London outlet.

“The building was a shell and core when we began work on the re-fit – it had been previously refurbished by the landlord. In terms of structural work, we had to install a lift, lift shaft and two staircases with luxury finishes to be added such as a parquet timber floor.

“We also helped develop the store concept with John Varvatos in-house architect to produce the working drawings.

“A lot of expensive furniture and fittings were shipped in from the US to convey the brand’s luxury status, and detailing work was also critical. I visited three of John Varvatos New York stores before work began to familiarise myself with his retail concepts for London. The designer’s vision was to incorporate three different store ideas from his American chain in the single UK outlet.” In keeping with the designer brand’s ‘rock’ influences, the majority of interior walls have been lined with brick slips and painted different colours to showcase John Varvatos’ edgy fashion attitude, alongside the customised industrial fittings and rock memorabilia such as guitars.

Craig Leckenby, Managing Director of Leckenby Associates, said: “Working on behalf of US designer John Varvatos alongside Portview Fit-Out has been pretty special for us. We also worked together on Diesel Black Gold, which is a real coup for both of our businesses.”

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