From Clicks to Bricks
Tiffany & Co. opens newly refurbished boutique in Chelsea
Jewellery lovers with a penchant for exquisite design are flocking to Tiffany & Co.’s Sloane Street boutique to catch a glimpse of its newly upgraded interior that promises to excite and inspire.
Designed by local architects, Househam Henderson; and installed by luxury fit-out specialists, Portview, the beautiful interior boasts an array of contemporary design elements that mirror the iconic style and elegance of Tiffany’s illustrious diamonds.
Contracts Manager of Portview Fit-Out, PJ Ward said:
“We have a great relationship with Tiffany and have enjoyed working closely with them over the years to deliver exceptional spaces that enhance the shopping experience and captivate the imagination.
“As one of the most iconic brands in the world, our mission was to deliver a world class service that exceeded the client’s expectations by utilising our skills in precision, innovation and creativity.
“The end result is a highly immersive, polished space that evokes the same opulence, elegance and sophistication as the Tiffany brand which everyone has come to know and love.”
Boasting an Art Deco-inspired landscape of hand painted glass, porcelain, calacatta marble, and brushed stainless steel, the environment optimises the exploration of light by using reflective materials to complement the timeless clarity of the diamonds on display.
The space also features a new Private Viewing Room on the first floor, where customers can admire the new decadent surroundings whilst sipping on a glass of freshly chilled champagne. As a subtle nod towards the famous artistry of Louis Comfort Tiffany, a magnolias motif is woven into the carpet and continued onto the etched wall coverings and glass carved lamps.
To complement the famous Tiffany Blue, which is accented throughout the space with carefully selected soft furnishings and textiles, a contemporary colour palette of pearlescent, silvery tones and subtle blues is used.
The wheat leaf pattern that frames the entrance is a familiar feature to many, as a representation of Tiffany’s rich American heritage and symbol of nature’s bounty.
In addition, the store exhibits classic black-and-white imagery of New York City, where Tiffany & Co. was founded in 1837, to tell a visual story of the brand’s rise to success as the world’s leading jeweller.